Customer reward and retention through an integrated, multichannel loyalty solution

FANAP’s Loyalty Solution uses extended relationship management (XRM) to empower businesses and drive customer loyalty throughout the products and services lifecycle by creating reward programs for all types of customers and encourage them to keep coming back.


  • Points-based and money-based loyalty programs
  • Comprehensive reward calculation and management engine with targeted Loyalty promotions
  • Bank card integration- supports magnet strip and RFID cards
  • Online customer interface and integrated SMS Capabilities
  • Instantaneous reward/cash back calculation



  • Reduce promotional and advertising costs
  • Convenience
  • Integrated customer accounts and purchase history
  • Multiple channel integration
  • Efficient, cost-effective discount management programs
  • Increase Customer Lifetime Value (CLV) and retention rate

Success Story

FANAP’s Loyalty Solution system is currently implemented by two of the largest sports clubs in I.R. Iran: Persepolis F.C. and Esteghlal F.C. Fans can earn, save, and pay with loyalty points in extended merchant and virtual stores which are connected to the loyalty system. FANAP also provides loyalty services for other companies and stores across I.R. Iran who wish to keep in touch with their clientele and maximize customer retention.